When written well, it builds trust, communicates credibility, and shows visitors why you’re the right choice. When written poorly, it can make your brand feel generic or forgettable.

Let’s break down how to write an About Us page that feels personal, powerful, and persuasive.

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Step 1: Start With the Reader, Not Yourself

Most businesses open with “We started in 2010…” — but your reader doesn’t care (yet).

Start by speaking to their needs:

“Most small businesses struggle to get noticed online. We started BrightSide Studio to help them build websites that actually bring in clients.”

Tip: Make your first sentence about the reader’s problem, not your company’s history.

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Step 2: Tell a Real Story

Stories make people care. Don’t just list credentials — share why you started.

Ask yourself:

• What inspired you to create your business?

• What problem did you see that needed solving?

• What values guide your work every day?

Example:

“After designing over 100 websites for friends and local businesses, we realized most agencies were overcharging for results that didn’t deliver. So we built a studio that focuses on simple, effective web design that helps small businesses grow.”

Authenticity and honesty will always outshine corporate jargon.

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Step 3: Introduce the People Behind the Brand

People connect with people, not logos.

Include photos and short bios of key team members (or just yourself if you’re solo). Keep them light and relatable:

“When he’s not designing websites, Brett can usually be found hiking with his dog or experimenting with new coffee blends.”

This human touch instantly builds familiarity and trust.

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Step 4: Highlight What Makes You Different

Your visitors want to know: Why should I choose you?

Avoid buzzwords like “innovative” or “cutting-edge.” Focus on benefits instead:

• “We’re a full-service agency.”

• “We help small businesses launch a professional website in 3 weeks — without the tech overwhelm.”

Be clear, concise, and outcome-driven.

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Step 5: Add Proof & Credibility

Turn your story into trust by backing it up:

• Client testimonials or reviews

• Project results (“30% increase in bookings after launch”)

• Recognitions or certifications

• Brand logos of past clients

Social proof transforms your About page from words to evidence.

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Step 6: End With a Call to Action

Don’t leave your readers hanging — tell them exactly what to do next.

Examples:

• “View our latest projects →”

• “Schedule your free consultation”

• “Let’s talk about your website goals”

A clear next step converts curiosity into connection.

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Design & Layout Tips

Even the best writing can fall flat without great design.
Here’s how to make your About page visually engaging:

• Use real photos of your team, workspace, or clients.

• Break text into short, readable sections.

• Use subheadings, icons, and timelines for easy scanning.

• Keep a consistent brand voice — friendly, confident, and authentic.

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Final Thoughts

A perfect About Us page isn’t about you — it’s about showing your audience why you’re the right fit for them.

When you:

1. Speak to your reader’s needs

2. Share your authentic story

3. Show your face and your values

4. Provide proof

5. End with a clear action

You turn your About Us page into a powerful trust-building tool that helps convert browsers into customers.

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Suggested Images

• A candid photo of your team or workspace

• A behind-the-scenes shot of you working on a project

• A customer photo (with permission) or testimonial graphic

• A milestone timeline graphic (e.g., “Our Story”)